Research and development project launch: DATUM

Research and Development Project Launch: Datum

DATUM is a research and development project of a collaborative multi-player locative game experience for Shopping Centres. The game aims to promote ethical consumption by supporting the re-opening of sustainable commerce. It explores and engages players in mindful consumption behaviours through small data mining activities following audio prompts on your mobile.

The Business, Human Rights and Environment Research Group, alongside Law, Emerging Tech and Science Lab (LETS Lab) is proud to exchange its knowledge and collaborate on the components required to create a mobile augmented reality (AR). Our focus is on encouraging ethical consumer behaviour through nudging the consumer part of corporate human rights due diligence and technology as a tool to modify behavioural patterns.

DATUM is created and produced by ZU-UK, body\>data\>space and University of Greenwich, with support from the Innovate UK Sustainable Innovation Fund: Round 1 (Temporary Framework) 2020. This project is partnered with CLEI – Co-creating Liveness in Embodied Immersion, BHRE and LETS Lab Research Groups at the University of Greenwich.